Durex represents authentic sexual experiences: Unfiltered and real. They advocate for sexuality that's transparent, truthful, adventurous, and enjoyable. The brand supports the idea that a pleasurable and secure sexual life should be accessible to all, regardless of identity or partnership.
Durex is committed to acknowledging issues and actively working to address them.
Sex that not only feels pleasurable but also feels good is something the brand stands for.
Durex is committed to acknowledging issues and actively working to address them.
Sex that not only feels pleasurable but also feels good is something the brand stands for.
The copy in the ads compare the nature of adventure sports like kayaking, surfing and scuba diving to sex.
Contributors :
Janhavi Kale - Graphic Design, Animation, Creative Direction
Manya Srivastava - Graphic Design, Creative Direction
Tanvi Sachdev - Copywriting
Vaishnavi Amberkar - Copywriting
